When I worked for adidas, the marketing team hated using the word evolution in any product advancement because NIKE previously ran a huge advertising campaign (and successfully) surrounding the word evolution.
Here at F9TC, we are not afraid of NIKE. Bring it on. I am evolving the website and blog. And actually making them one of the same.
I will post all my blogs, articles, tips, race reports and anything else tri-related here:
The evolution to something greater will take some time so please be patient. AND, feel free to add your own suggestions!
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